FOR IMMEDIATE RELEASE
For Additional Information
Jason Cournoyer, Town Manager
Town of Lovettsville
(540) 822-5788
townmanager@lovettsvilleva.gov
LOVETTSVILLE OKTOBERFEST POSTPONED TO 2025
The Town of Lovettsville cancels its 2024 Lovettsville Oktoberfest; seeks proposals for events management firm.
LOVETTSVILLE, VA – While the Town of Lovettsville continues to transition to the use of an events management firm to oversee the management and execution of the renowned Lovettsville Oktoberfest, on June 24, 2024, the events management firm contracted for 2024 notified the Town that it would no longer carry out the planning and performance of the 2024 Lovettsville Oktoberfest. Since then, Town staff has worked diligently to identify an alternative partner to move forward. However, with only 9 weeks until this year’s festival, identified replacement partners and the Town have determined that its ability to execute the festival at the size and scale, while maintaining the utmost quality and tradition, is not possible. While this difficult decision does not come lightly, and is not the outcome the Town anticipated, the planning and preparations are beginning now for a big Return to the ‘Fest in 2025. All proceeds associated with the 2024 festival will be refunded and a formal Request for Proposal for the 2025 Lovettsville Oktoberfest will be published soon. The Mayor and Town Council would like to thank the Town staff, Oktoberfest Committee, sponsors, partners, and supporters of the Lovettsville Oktoberfest and look forward to raising a glass with you in 2025!
Renowned as "The German Settlement," Lovettsville has consistently garnered international acclaim for its award-winning Oktoberfest. After a brief hiatus due to the pandemic, Lovettsville Oktoberfest triumphantly returned in 2022, reclaiming its title as the 2023 Best of Loudoun Winner for Best Event/Festival and was ranked in the Top 5 for Best Event/Festival for Best of Loudoun 2024 even amid a Tropical Cyclone. Lovettsville will hold the 29th Oktoberfest celebration September 26-28, 2025.
STATEMENT FROM THE TOWN OF LOVETTSVILLE
ON THE CANCELLATION OF THE 2024 LOVETTSVILLE OKTOBERFEST
The Town of Lovettsville and Bow Tie Fund have come to an agreement regarding the settlement of claims related to the cancellation of the 2024 Lovettsville Oktoberfest.
LOVETTSVILLE, VA – On June 24, 2024, the event management firm contracted for the 2024 Lovettsville Oktoberfest, Bow Tie Fund, notified the Town that due to the owner’s unexpected health challenges that precluded their ability to carry out these services, the firm would no longer carry out the planning and performance of the 2024 Lovettsville Oktoberfest. With only nine weeks remaining until the 2024 festival, several replacement event management firms that were consulted and the Town determined that the Town’s ability to execute the festival at the size and scale, while maintaining the utmost quality and tradition, was not possible in the limited time period. As Oktoberfest is an incredibly important community event for the Town, the Town Council’s difficult decision to cancel the 2024 Lovettsville Oktoberfest did not come lightly.
As of October 22, 2024 the Town of Lovettsville and Bow Tie Fund have come to an agreement regarding the settlement of claims related to the cancellation of this year’s Oktoberfest. The resources the Town devoted to this event and the impact that the cancellation of this year’s Oktoberfest has had on the local businesses, vendors, and visitors who eagerly anticipated this annual festival were taken into consideration in reaching this agreement.
A formal Request for Proposal for the event management services of the 2025 Lovettsville Oktoberfest was recently held and proposals were accepted through November 1, 2024. The Town of Lovettsville will hold the 29th Oktoberfest celebration September 26-28, 2025.
LOVETTSVILLE ENTERS NEW PARTNERSHIP TO MANAGE OKTOBERFEST
mb LoGistics & events will manage and execute the 2025 Lovettsville Oktoberfest.
LOVETTSVILLE, VA – The Town of Lovettsville is thrilled to announce a new collaboration with mb LoGistics & events, a local events management firm, to oversee the management and execution of the renowned Lovettsville Oktoberfest.
Mayor Christopher M. Hornbaker notes "We look forward to working with mb LoGistics & events to bring back Lovettsville Oktoberfest in 2025. As the area's leading community festival, we look forward to working with Lesley and her team, along with our volunteers, sponsors and vendors to showcase the Town of Lovettsville businesses, residents, heritage and tradition as we celebrate, feast, and welcome the company of all who come to enjoy one of Loudoun County's marquee events."
mb LoGistics & events Owner, Lesley Green states, "Together, we're powering the next chapter of this remarkable 28-year legacy. mb LoGistics & events accepts this opportunity with bold vision and unwavering commitment, ready to elevate this vital community tradition to new heights. We're not just preserving history, our goal is to build a stronger, more dynamic future for everyone who calls this event their own.”
Embracing the spirit of collaboration, volunteers, local businesses, and community organizations will continue to play a pivotal role in the annual festival. In a nod to tradition, the festival will return to its traditional schedule, occupying the last full weekend of September in 2025.
Renowned as "The German Settlement," Lovettsville has consistently garnered international acclaim for its award-winning Oktoberfest. After a brief hiatus due to the pandemic, Lovettsville Oktoberfest triumphantly returned in 2022, reclaiming its title as the 2023 Best of Loudoun Winner for Best Event/Festival and was ranked in the Top 5 for Best Event/Festival for Best of Loudoun 2024.
The Town of Lovettsville cordially invites revelers near and far to join in the celebration, as we raise our glasses and toast to the 29th annual Oktoberfest from September 26-28, 2025. Stay tuned to the official website (www.lovettsvilleoktoberfest.com) for further updates as we prepare for an extraordinary weekend of merriment and camaraderie. PROST!